Not only was Mads Eg Damgaard an active business man. In 1964 he was elected to the Danish Parliament representing the Conservative Party and returning to Ege Carpets as CEO 10 years later. Meanwhile daily management of Ege Carpets was handed over to his sons, Kaj and Egon Eg Damgaard.
In the early 1970’s a 25,000 m2 tufting factory was built in Herning, Denmark and via the investment of a Multicolour plant, the production of the commercial carpets could really expand. The carpets were a success outside Denmark and new subsidiary companies were founded in Norway and in Sweden.
In the years to come many more subsidiaries were founded all over the world.