Laura Bilde and Linnea Blæhr, a design duo known for blending functionality with sculptural expression, bring their interior design expertise and conceptual thinking to the fore in the SHE collection. Their design philosophy centres around creating pieces that are iconic, yet simple and timeless, experimenting with materials and forms in a way that combines practicality with visual appeal.

A tribute to HER
Celebrating the artistry of often-overlooked female creators, the SHE collection features unique carpet designs inspired by the works of Agnes Martin, Aino Aalto, Anni Albers, Ray Eames, Sonia Delaunay, and Sonja Ferlov Mancoba. These six women, along with countless others, paved the way for future generations of female artists by breathing life into the worlds of textile weaving, sculpture, and painting.

Drawing inspiration from the artistic techniques of the 1930s and 1940s, each SHE carpet is meticulously handcrafted to capture the essence of lines – whether drawn, cut, or assembled. Blending interpretations of traditional weaving methods, experimental shapes, and graphic art, these designs showcase organic and simplistic beauty with a unique artistic freedom. This handcrafted approach embraces the imperfections that give each piece its captivating spirit, honoring the enduring legacy of these pioneering women.

SHE, part of our exclusive WOOL100 concept, represents the pinnacle of comfort and quality. Crafted from the finest 100% pure new wool, this collection offers an extraordinary sensory experience, designed to engage and soothe the senses. The wool, sourced from the UK, is selected for its extra-long fibres, ensuring durability and a luxurious feel that leaves a lasting impression, embodying the collection's commitment to natural elegance and superior craftsmanship.